Hi, I'm Adi, the founder and creator of MOON.

It turns out I'm one of those mothers who named their brand after their daughter.

Anyone who knows me knows how much I love flowers. Truly.

To me, flowers aren't an impulse purchase on the way home from the supermarket. They're a small ritual worth making space for.

Besides being a botanical fine art photographer and tending to my own blooming garden, there’s hardly a Friday without fresh flowers in my home. My rule is simple: the fewer flower varieties in the bouquet, the better. And if they're from someone I love… even better.

I don't love flowers only for the way they look, but for what they represent: a gesture. Thoughtfulness. Presence. Love.

The idea for MOON was born on an ordinary day at the flower market. I wanted to buy a bouquet, but I had no comfortable way to carry it without crushing the delicate petals—and at the same time, I needed both hands free.

To me, MOON is really the story of a romantic flower carrier. In my imagination, it's slung over one shoulder, filled with tulips, while in your other hand is a book of poetry, and you're sitting by a fountain... you get the picture. ♡

My wish is that we all find more beauty in our everyday lives, continue to draw inspiration from nature, and leave room for the simple things that make our hearts feel full—especially in times like these.

With love,

Adi